With an increased emphasis on the technical components associated with digital marketing, the Vermont Web Marketing Summit was held for the fourth time in Burlington Thursday. And judging by the turnout, the conference appears to be gaining popularity.
Roughly 250 digital marketing professionals and business people attended the daylong event, which served as a forum for marketers and tech experts to share insights on top industry trends. Started four years ago by Bibi Mukherjee, the founder and principal of Curve Trends Marketing in South Burlington, the Vermont Web Marketing Summit has tripled in size since its inception.
“It was more strategic, more tactical and focused toward introducing more channels and discovering more channels,” Mukherjee said of the earlier summits. “This year, we knew what channels we wanted to speak to, and we took those channels and got more technical with them. The attendees are so much more eager to take on and learn.”
One of the presenters sharing technical expertise at the summit was Matthew Gerrior, a social media marketer at Greane Tree Technology in Troy, N.Y. “What I was really trying to convey to people was how important it is to implement these Facebook plug-ins and Twitter buttons, so that you can engage your users and make it better for them. I know my talk was definitely technology heavy, and based on what I was hearing from some of the other users, it was an advanced conference. But the way the world is going, people need more technical knowledge anyway.”
Participants who attended the day’s sessions, which included presenters from a dozen tech-savvy corporations, had high marks for the summit.
“There was a good diversity of speakers,” said Abby White, manager of creative services at Vermont Energy Investment Corp. in Burlington. “Some people were focused a lot more on technology and what’s happening behind the interface, and some were more focused on user experience, which was more interesting to me.”
Erin Kirkpatrick, a marketing coordinator at Gardeners Supply in Burlington, said, “I learned a lot about what we can do to re-market and target customers who have purchased previously and how we can reach customers via mobile because mobile is really big and that’s one thing we’re just starting to dip our toes into.”
Mukherjee said she would like to see the Vermont Web Marketing Summit continue to grow down the road, and also include more representation from larger companies.
“We would love to get all the bigger and medium business at the conference,” said Mukherjee. “We still don’t have representation from the bigger guys here.”
Free Press Media, publisher of the Burlington Free Press, was one of six sponsoring partners for the event.
You can contact Philip Tortora at 660-1847 and follow him on Twitter at @philiptortora.