Speaking Engagements

Online marketing is all the rage but getting beyond the sound bites and down to real actionable information is a challenge. It seems that presentations on the subject offer either too much, or too little, and are rarely just right.

Curve Trends founder Bibi Mukherjee is focused on the increasing influence of digital media and its effective measurement techniques in driving business goals.  She continues to share her innovative approaches with clients, peers and associates at regional and national marketing events.

Speaking Engagements – Forthcoming

2014 Vermont Travel Industry Conference, Apr 2nd, 2014
Getting Found Online: SEO and Google Adwords for the Travel Sector


Speaking Engagements – Recent Past

SEMNE (Search Engine Marketing New England)
Retargeting’s role in maximizing conversions 

Vermont and New Hampshire Direct Marketing Group – Annual Meeting, June 2013
Conversion Conversation – Multichannel Recipe

Vermont Web Marketing Summit
Audience Remarketing – Kick Up Your Campaign Performance a Notch!

Creating Text Ads for Advertising!
Remarketing & Retargeting : The New Behavioral Ads!

Vermont and New Hampshire Direct Marketing Group
Web Analytics: Collect it, use it, share it

Vermont Business and Industry Expo
Search and Social Marketing – Seeking Collaborative Success

eVermont Conference -Citizens in a Connected Age
Business Technology: Do More with Less

Vermont Travel Industry Conference
Measuring Marketing – Using Metrics to plan your marketing decisions

Jvillage Network – Webinar
Rethinking Online Analytics – Goals, Metrics & Outcome

WBON Upper Valley Chapter
Understanding Analytics – Deriving ROI, Increasing Conversions

Vermont Business Leaders Networking Group
Integrated Web Marketing – The Key to Online Presence

First Annual Vermont Web Summit
Actionable Web Analytics

Tips on Effective Web Marketing Strategy for Businesses

Vermont Businesses for Social Responsibility( VBSR) -Sole Circle | Sept, 2010
Effective Marketing Tactics for Sole Proprietors

VHRA Conference
Leveraging Social Media to Maximize Success in HR

Women’s Business Owners Network – Burlington Chapter
Search Engine Optimization: Getting Yourself Found on the World Wide Web

WBON Annual Spring Conference
Successful Web Strategy- “Inviting Qualified Visitors and Enticing Them to Stay Awhile”

Women’s Business Owners Network – St.Johnsbury Chapter
Targeting the Right Audience Online

Small & Medium Businesses of Vermont
Web Analytics for Small & Medium Businesses