Case Studies

 

Sojourn

Sojourn Bicycling Vacations is a boutique active travel company offering personalized bike tours that include exceptional lodging, meals, service and attention to detail. Their years of experience and commitment to providing with the finest service in the business form the cornerstones of the company. A standard trip includes premiere level lodging and superb local cuisine – all in a relaxed, fun and unpretentious atmosphere. Recently their Vermont trip was judged one of the world’s best 10 bike trips by Frommer’s.
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UVM Continuing Education

The University of Vermont – Continuing Education helps thousands of non-traditional students continue their education at the University of Vermont. Through collaborations with the various colleges and schools, they offer courses and programs to help students explore their options, whether they are planning a career change, looking for personal enrichment, professional development, or preparing for an undergraduate or advanced degree.
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Dakin Farm

Dakin Farm, “What Vermont Tastes Like”, sells quality Vermont food products nationwide. A long-established family owned direct marketing business, Dakin also was an early adopter of ecommerce, and built a pioneering website before selling online became a widely adopted business practice. Even with the relatively lengthy experience with online sales, Dakin historically relied on print catalogs to drive sales, even as print and mailing costs increased and campaign results plateaued or even declined.
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Equipe Sport

Equipe Sport, southern Vermont’s leading outdoor and ski shops, wanted to sell online but faced many challenges as they tried to take advantage of digital channels. Curve Trends worked with the retailer to establish their online business and sell online in the crowded and very competitive outdoor/ski segment.
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Empire Vacations

Empire VacationsEmpire Vacations operates in a very crowded and competitive travel niche, focusing on mini-tours of America’s leading tourist destinations. Audience Behavioral Targeting and a comprehensive Social Media Strategy enables Empire Travel to increase conversions, gain 7,000+ Facebook fans, secure top ranking for performing keywords and establish brand authority in less than 12 months.
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