When it comes to engagement with visitors to your website, are you looking to go out on a quick date, or are you looking to build a long lasting, enduring — and valuable — relationship?
The vast majority of website visitors do not convert during their initial visit to a web site. In fact, the initial conversion rates typically run less than 1%. It’s imperative for successful online marketing to identify relevant prospects with the highest level of likelihood to convert.
One of the most effective solutions to this problem is to use specific highly targeted messages to bring back lost prospects who have previously expressed interest through actions like clicking on an ad or visiting a website. This technique has become known as Audience Retargeting or Retargeting.
Retargeting campaigns are a core competency at Curve Trends. We specialize in constructing comprehensive behavior-based campaigns that work in conjunction with existing digital marketing efforts. By delivering targeted messages to a relevant, highly targeted audience, we increase conversion rates and improve Return-on-Ad-Spend (ROAS).
Key Features of Retargeting
- Personalized behavior based ad targeting
- Targeted and timely messaging to high-value audience
- Simple audience segmentation
- Clarity in performance reporting
- Integration with ad serving platforms
- Development of audience profile
- Curve Trends has experience with advanced options like dynamic retargeting and 3rd party retargeting platforms.
- Improved Return-on-Ad-Spend (ROAS)
- Allows to recapture up to 95% of Lost Prospects
- Reduces Site Abandonment Rate for Prospects
- Up to 150% increase in Conversions
- Data-Driven Marketing Insights – No Ambiguity